Overview — Évolis
évolis
Hair care · evolisproducts.com · Amazon · Walmart
$48.2K
Month-to-Date Revenue
3
Channels
19
Active SKUs
Total Units Sold
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Total Orders
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Blended AOV
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Ad Spend
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Blended ACOS
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Revenue by Channel — Month to Date
Monthly Revenue Trend
Top Selling Products (by Units, all channels, Month to Date)
# Product Amazon Website Walmart Total Units Ads (Amazon) Organic
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Inventory
Amazon Products Cache · Days of inventory = sellable units ÷ (90-day purchased units ÷ 90)
Warehouse Snapshot
Total Units Available
Units Allocated
Units on Hand
SKUs by Status
Critical
Low
Stable
Healthy
Critical ≤30 days Low 31–60 days Stable 61–89 days Healthy 90+ days
SKU Product Name Qty at AmazonQty at Medaltus (FBM)AllocatedAvailableConsignmentDays of InventoryStatus
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ℹ SKUs with no purchases in the last 90 days aren't scored (no denominator to compute against) — shown as "Unscored," not miscounted into Critical or Healthy.
ℹ A SKU counts as out of stock on any day Available (total_quantity) = 0. Consecutive OOS days group into one incident; a later recurrence is a new incident, not a merge. Missing daily-log rows are skipped over rather than treated as a break in the streak. This log is only as complete as the daily history that's actually been logged — it can't retroactively know about stockouts from before sync-products.js started recording this data.
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Fulfillment
ShipStation · Processing performance
Shipped Orders · Last 30 Days
Our Fulfillment Promise · Last 7 Days
100%
Same Day Fulfilled · weekday orders before 1p
Avg Processing Time · Last 7 Days
Business days · weekends excluded
Avg Shipping Cost · Last 7 Days
Inventory Prepped
Coming soon
Orders Shipped by Date · Last 30 Days
Orders by State · Last 30 Days
Fewer
More
StateOrders StateOrders StateOrders StateOrders StateOrders
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Sales
May 1 – May 31, 2026 · Last full month
◎ Draft
Monthly Overview
Monthly
Partnership
Report
A brief overview of sales performance, ad investments, brand stewardship activities, and upcoming growth opportunities.
BRAND PERFORMANCE REPORT  ·  May 2026
Executive Summary
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Total Units
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Units (Ads)
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Units (Organic)
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Sales Revenue by Month
Top Selling Products (by Units)
#ProductUnitsUnits (Ads)Units (Organic)
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Key Insight: Loading…
WEB — evolisproducts.com 📅 Loading…
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Sales Revenue by Month
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Walmart 📅 Loading…
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Units (Organic)
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Sales Revenue by Month
Top Selling Products (by Units)
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Marketing
Brand stewardship · Growth opportunities
Shipped Orders · Last 30 Days
Our Fulfillment Promise · Last 7 Days
100%
Same Day Fulfilled · weekday orders before 1p
Avg Processing Time · Last 7 Days
Business days · weekends excluded
Avg Shipping Cost · Last 7 Days
Inventory Prepped
Coming soon
Orders Shipped by Date · Last 30 Days
Reviews Requested
Helium 10 Follow Up
Compliance Cases Resolved
Open Cases: —
Returns Processed · Last 30 Days
Return rate: —
Orders by State · Last 30 Days
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% Revenue Invested
5%
Amazon Fees
$613.86
% Units from Ads
26%
Ad Clicks
272
0% MOM
Ad Impressions
85K
▼ 38% MOM
Investments
Ads Vine Promos
$127,299
Launch to date · Total Investments
Ad Impressions
2026 2025
Listing Optimized
Complete
Keywords Optimized
Complete
Images Optimized
Complete
Active Subscriptions
123
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Subscribe & Save Retention (90 Days)
70%
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Active Subscriptions by Month
Future Opportunities
Up to 4 opportunity cards. Leave a card's Title blank to leave it out of the report entirely. Subtitle is optional — if left blank, the body text sits directly under the title.
Events
Promotional event performance & strategy
Event Strategy
Amazon Prime Day
June 23 – 26, 2026
20%OFF
Promotional Strategy
Full catalog · Prime Exclusive Discount
Phase 01Lead Up
Prepare
01
Listings & SEO
Refresh listing content, images, and A+ Content to ensure maximum search visibility and conversion readiness before traffic surges.
02
Advertising
Gradually increase budgets 1.5–3x and bids 10%+ in the 7–14 days prior to warm the algorithm and activate event-specific campaigns.
03
Promotions & Pricing
Finalize Prime Exclusive Discounts and confirm all deals are submitted, eligible, and approved with sufficient lead time.
04
Inventory & Operations
Confirm FBA stock coverage, inbound timelines, and buffer inventory levels to prevent sell-outs during peak demand.
05
Creative & Storefront
Upload refreshed imagery and add promotional banners and curated storefront landing pages optimized for high-traffic event conditions.
06
Content Health Check
Resolve any listing suppressions, Q&A gaps, and negative review flags before traffic surges — a suppressed listing during Prime Day is a direct missed opportunity.
Phase 02During
Execute
01
Real-Time Ad Optimization
Increase budgets 2–4x and bids 20%+ as CPCs rise. Reallocate spend to top performers in real time across all ad placements.
02
Deal & Buy Box Monitoring
Ensure all discounts are active and the Buy Box is stable. Resolve any pricing issues immediately — lost Buy Box is direct lost revenue.
03
Listing & Inventory Health
Monitor for suppressed listings and low-inventory alerts in real time to prevent conversion interruptions across the event window.
04
Performance Tracking
Watch sessions, conversion rate, ACOS, and sell-through velocity continuously. Make decisions from live data, not post-event analysis.
Phase 03Lead Out
Capitalize
01
Retargeting & Display
Run Sponsored Display ads to re-engage shoppers who viewed but didn't convert during the event window.
02
Listing Refinement
Update keywords and creatives using what actually converted during the event — real data is the best optimization input.
03
Brand Halo Expansion
Capitalize on new-to-brand traffic with cross-sell and complementary product campaigns to increase basket size.
04
Inventory Replenishment
Adjust restock strategies based on post-event velocity and new customer acquisition rates.
05
Review Acceleration
Activate follow-up sequences to drive organic review growth from event purchasers — the highest-quality acquisition window of the year.
06
Comprehensive Reporting
Deliver clear post-event analysis — what worked, what didn't, and how to capitalize on gains for the next event cycle.
Strategic Outlook
Prime Day is the highest-traffic sales event of the year on Amazon. The brands that win invest in the 2–3 weeks prior and capitalize in the week after. Preparation, real-time agility, and disciplined follow-through are the three variables we control.
Big Spring Sale
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Executive Summary
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Units (Organic)
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Top Sellers — Units Sold
Prime Day
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Top Sellers — Units Sold
Prime Big Deal Days
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Executive Summary
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Top Sellers — Units Sold
Black Friday & Cyber Monday
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Top Sellers — Units Sold
Insights
Brand intelligence, product analysis, and listing health
May 2026 — Key Takeaway
Organic momentum is carrying performance as ad spend moderates. Reverse Shampoo Travel Size is the breakout SKU across all channels. Subscription retention at 70% signals strong brand loyalty.
May 1 – May 31, 2026  ·  Data reflects last full calendar month
Total Sessions
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Blended Conv %
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Active SKUs
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Top 50 Organic
18
keywords ranked
Peak Month
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Total SKUs
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Units Sold per Month — All Channels
Brand at a Glance
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This Month's Priority Actions
1
Refresh title + bullet 1 on Reverse Shampoo Travel Size to capture "travel shampoo" keyword opportunity Urgent
2
Plan Prime Day deal submission — recommend 20% off full-sized Reverse line Urgent
3
Build Promote Treatment Mask listing — currently missing A+ content Monitor
4
Subscription conversion on Website is below target — test bundle offer Monitor
5
Listing health check across Walmart catalog — 3 ASINs flagged for image quality In Progress
Performance — April 2026
Amazon
Reverse
EVO0001
Promote
EVO0005
Prevent
EVO0009
BSR#1,220#1,220#2,496
Sessions1221,12515
Units — Apr28360
Revenue$1,399.72$1,799.14$0.00
Conversion22.95%3.20%0.00%
Rating4.1 ★ (63)4.1 ★ (63)4.1 ★ (63)
Buy Box89–100%89–100%89–100%
Walmart: not tracked / data pending across all three SKUs — same 4.1★ rating carried over, everything else unavailable.
Product Portfolio
Reverse ActivatorEVO0001 · B08BJBM77V · $49.99 · 1.7 fl oz
HEALTHY
Sanguisorba OfficinalisSwertia Chirata ExtractRosa Multiflora (FGF5 inhibitor)Hydrolyzed KeratinHydrolyzed Wheat ProteinRosemary Leaf OilVitamin EVitamin C
View full INCI
WATER (AQUA), ALCOHOL DENAT, BUTYLENE GLYCOL, ROSA MULTIFLORA EXTRACT, POTERIUM OFFICINALE ROOT EXTRACT, PANTHENYL ETHYL ETHER, SALICYLIC ACID, FRAGRANCE, GLYCYRRHETINIC ACID, SWERTIA CHIRATA EXTRACT, CITRIC ACID, SODIUM CITRATE, HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, CANANGA ODORATA OIL, ROSMARINUS OFFICINALIS LEAF OIL, LAVANDULA ANGUSTIFOLIA OIL
UseApply twice daily to scalp on wet or dry hair. Use self-dosing pipette — 1 tube front-to-back, 1 tube side-to-side. Targets thinning hair, postpartum shedding, age-related hair loss.
Testing3 independent clinical studies · AskMen Grooming Awards "Best Natural Alternative for Hair Loss"
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
OURSévolis Reverse
$49.99
−1%Nutrafol Hair Serum
$49.00
−10%IGK Scalp Treatment
$45.00
−16%DS Labs Spectral DNC-N
$42.00
−22%Philip Kingsley Foam
$39.00
Promote ActivatorEVO0005 · B07SG6S4VV · $49.99 · 1.7 fl oz
WATCH
Sanguisorba OfficinalisRosa Multiflora (FGF5 inhibitor)Baobab OilRosemary Leaf OilGreen Tea ExtractFlaxseed OilPro-Vitamin B5
View full INCI
ALCOHOL, ASCORBYL PALMITATE, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CANANGA ODORATA FLOWER OIL, CITRIC ACID, FRAGRANCE, GARCINIA MANGOSTANA PEEL EXTRACT, GLYCYRRHETINIC ACID, LAVANDULA ANGUSTIFOLIA OIL, LINUM USITATISSIMUM SEED OIL, LYCIUM BARBARUM FRUIT EXTRACT, PANTHENYL ETHYL ETHER, PUNICA GRANATUM EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, ROSMARINUS OFFICINALIS LEAF OIL, SANGUISORBA OFFICINALIS ROOT EXTRACT, SODIUM CITRATE, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, WATER (AQUA)
UseApply twice daily to scalp. Use self-dosing pipette for precise application. Targets breakage prevention, promotes longer stronger hair. 1 bottle = 6–8 weeks.
Testing3 independent clinical studies · AskMen Grooming Awards "Best Natural Alternative for Hair Loss" · 2024 People.com Lengthening Award
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
OURSévolis Promote
$49.99
−1%Nutrafol Hair Serum
$49.00
−10%IGK Scalp Treatment
$45.00
−10%HairMax Acceler8
$44.79
−16%DS Labs Spectral DNC-N
$42.00
Prevent ActivatorEVO0009 · B07SJ8K9HS · $49.99 · 1.7 fl oz
CRITICAL
Sanguisorba OfficinalisRosa Multiflora (FGF5 inhibitor)Rosemary Leaf OilGreen Tea ExtractMangosteen ExtractFlaxseed OilGoji Berry ExtractPomegranate ExtractYlang Ylang OilLavender Oil
View full INCI
WATER (AQUA), ALCOHOL DENAT, BUTYLENE GLYCOL, ROSA MULTIFLORA EXTRACT, POTERIUM OFFICINALE ROOT EXTRACT, PANTHENYL ETHYL ETHER, FRAGRANCE, GLYCYRRHETINIC ACID, SWERTIA CHIRATA EXTRACT, CITRIC ACID, SODIUM CITRATE, LYCIUM BARBARUM FRUIT EXTRACT, GARCINIA MANGOSTANA PEEL EXTRACT, LINUM USITATISSIMIM (FLAXSEED OIL), PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, CANANGA ODORATA OIL, ROSMARINUS OFFICINALIS LEAF OIL, LAVANDULA ANGUSTIFOLIA OIL
UseApply twice daily. For sensitive, dry, or oily scalps. Ideal for early signs of thinning or family history of hair loss. Use self-dosing pipette, 1 bottle = 6–8 weeks.
Testing3 independent clinical studies · AskMen Grooming Awards "Best Natural Alternative for Hair Loss" (2018)
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
OURSévolis Prevent
$49.99
+0%Stripes Beauty Serum
$50.00
−1%Nutrafol Hair Serum
$49.00
−16%DS Labs Spectral DNC-N
$42.00
−22%Philip Kingsley Foam
$39.00
Keyword Strategy
ℹ All 59 keywords are tracked on ASIN B08BJBM77V (Reverse Activator). Organic rank shows only "evolis" (brand term, #4) has meaningful position — all non-brand terms are >306. Brand is almost entirely dependent on PPC for non-brand traffic.
01
Core High-Intent
Primary PPC + Title/Bullets
KeywordVol/moOrganic RankABA Conv%Where in ListingAction
hair growth131,492>30624.0%TitlePPC broad — competitive
rosemary oil for hair growth131,425>30647.6%Title, BackendPPC exact match
hair growth serum71,798>30621.0%TitlePrimary target
keratin hair treatment43,011>30627.0%Title, Bullet 3PPC support
hair serum34,835>30620.1%BackendPPC + backend
hair growth accelerator20,92551.3%Not in listingLOW comp, HIGH ABA — priority
ordinary hair growth serum29,52182.3%Not in listingCompetitor halo, high ABA
scalp serum14,567>30623.5%Bullet 3PPC + title (Prevent)
scalp oil15,715>30629.0%Bullet 4Strong buying signal
scalp treatment10,266>30622.9%BackendBackend + PPC
postpartum hair loss1,08425.0%Bullet 1661 comps — high intent
activator7,940>30663.7%Title45 title density — winnable
hair thickening products for women9,036>30621.1%Bullet 4PPC secondary
hair loss treatments for women9,031>30611.4%Bullet 5PPC test
scalp serum for hair growth2,909>30623.0%BackendLong-tail, low comp
hair serum for hair growth8,012>30617.0%Bullet 3Backend + PPC
hair loss serum1,00221.0%Not in listingDirect product match
hair oils for hair growth15,755>30624.7%BackendAdjacent format
hair growth products5,787>30625.4%Bullet 5Category browse
scalp massager hair growth23,650>30615.7%Bullet 3Backend + PPC
02
Opportunity
High ABA, winnable, Bullets 3–5 + Backend
KeywordVol/moOrganic RankABA Conv%Notes
postpartum hair loss1,08425.0%661 comps — priority PPC exact match
dry scalp treatment9,034>30631.7%Prevent Activator exact match
thinning hair treatment46550.0%Highest conv share in set
hair growth treatment90344.4%High ABA — PPC test
hair growth oil spray607>30628.6%Very high click share, 2K comps
hair volumizer for fine hair639>30633.3%Promote angle — fine hair
hair treatment for dry damaged hair2,474>30631.2%Prevent angle — dry/damaged
oil for hair growth2,568>30620.3%445 competing — winnable
hair growth oil for women1,934>30622.9%9K comp, 0 title density
hair regrowth for men2,568>30617.4%Male audience expansion
03
Reach / Long-Term
Track only — aspirational organic goals
KeywordVol/moConv%Strategic Notes
batana oil for hair growth70,56532.5%Trending ingredient — aspirational, >1K comps
hair skin and nails vitamins96,81631.5%Cross-category supplement buyers — backend only
hair growth supplements45,91716.8%Supplement category — different purchase intent
lilyeve hair growth serum26,66275.0%Dominant competitor brand halo — very high conv
spartan root activator shampoo29,53661.6%Competitor with "activator" in name — halo
wild growth hair oil33,26470.3%Competitor brand halo — very high conv, 997 comps
hair growth shampoo27,36115.0%Wrong format but high volume — brand awareness PPC
serum34,82019.8%40K competing ASINs — extremely broad index value
hair conditioner33,22424.3%Wrong format but brand discovery opportunity
hair growth131,49224.0%Long-term organic rank goal — must be in title
Competitive Landscape
Data: Helium 10
Current Competitors
ASINBrand / ProductPriceRatingReviewsBSRThreat
B0D3QR9F9KNutrafol Women's Hair Serum$49.004.1 ★3,388#45HIGH
B07GRHV9XQDS Labs Spectral DNC-N$42.004.0 ★1,317#68HIGH
B0DDVGBTMXIGK Scalp Treatment Serum$45.004.3 ★135#391MED
B0B89WYK6NHairMax Acceler8$44.794.4 ★29#833MED
B0CVN267TLGrande Cosmetics GrandeHAIR$38.353.9 ★135#593MED
B0F9H43N4DAdvanced Trichology HairStem$49.954.2 ★28#831MED
Category Leaders
ASINBrand / ProductPriceRatingReviewsBSR
B0012BNVE8Men's Rogaine 5% Minoxidil Foam$49.974.2 ★28,753#3
B00M6I5SNIWomen's Rogaine 5% Minoxidil$39.994.1 ★18,634#7
B085S8DGWTViviscal Women's Supplements$45.994.3 ★30,028#4
B004PVLWW0Advanced Trichology DHT Blocker$43.954.3 ★10,940#12
Key differentiation: No direct competitor targets the hair follicle's stop-signal (FGF5). Every other product stimulates, nourishes, or supplements — évolis is the only brand that targets the biological trigger of the shedding phase itself. In buyer language: "most products feed your hair. We stop it from falling."
Scorecards
Amazon
BSR
Not tracked
Sessions
Data pending
Units — Apr
Conversion
Rating
4.4 ★
63 reviews
Buy Box
Product & Formula — Reverse Thickening Shampoo
SKU / ASIN
EVO0002  ·  B07S8QJSNP
Price / Size
—  ·  8.5 fl oz
Hero Actives
Sanguisorba Officinalis, Swertia Chirata, Rosa Multiflora (FGF5 inhibitors), Keratin, Hydrolyzed Wheat Protein, Rosemary Oil
Use
Daily cleansing shampoo. Massage into wet hair, lather from scalp to ends, rinse. For best results use with Reverse Conditioner and Reverse Activator.
Testing
Clinically tested · 95% noticed increased thickness in 90 days · 97% reduced hair loss by 120 days
Clean / Free From
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
évolis Reverse Thickening Shampoo
Our price
Nioxin System 1 Shampoo (10oz)
$22.00
Lower
Pura D'Or Anti-Thinning Shampoo (16oz)
$27.99
Lower
OGX Thick & Full Biotin (13oz)
$9.97
Lower
🍃
Promote Shampoo — EVO0006
ASIN B07S9SZ56F · 8.5 fl oz · 2024 People.com Lengthening Award
Hero actives: Baobab, Keratin, FGF5 blockers, Rosemary Oil · Sulfate-free, Color-safe
🌿
Prevent Anti-Aging Shampoo — EVO0010
ASIN B07S7RLWVK · 8.5 fl oz
Hero actives: Mangosteen, Green Tea, Rosemary Oil, FGF5 blockers · For sensitive/dry scalps
✈️
Reverse Thickening Shampoo — Travel Size (EVO0014)
ASIN B0C634RF2M · 2 fl oz · Same formula as full-size Reverse Shampoo
✈️
Promote Nourishing Shampoo — Travel Size (EVO0016)
ASIN B0C62SD751 · 2 fl oz · 2024 People.com Lengthening Award · Same formula as full-size Promote Shampoo
💚
Reverse Thickening Conditioner — EVO0003
ASIN B07S7RLBVV · 8.5 fl oz
Hero actives: Keratin, Hydrolyzed Wheat Protein, FGF5 blockers, Rosemary Oil · Sulfate-free, Color-safe
💚
Promote Nourishing Conditioner — EVO0007
ASIN B07SBWSJXP · 8.5 fl oz
Hero actives: Baobab, Keratin, Wheat Protein, FGF5 blockers · For longer stronger hair
💚
Prevent Anti-Aging Conditioner — EVO0011
ASIN B07SBWS4BS · 8.5 fl oz
Hero actives: Mangosteen, Green Tea, Rosemary Oil, FGF5 blockers, Swertia Chirata · For sensitive scalps
✈️
Reverse Thickening Conditioner — Travel Size (EVO0015)
ASIN B0C633C5MS · 2 fl oz · Same formula as full-size Reverse Conditioner
✈️
Promote Nourishing Conditioner — Travel Size (EVO0017)
ASIN B0C63177RS · 2 fl oz · 2024 People.com Lengthening Award · Same formula as full-size Promote Conditioner
🫙
Reverse Repairing Hair Mask — EVO0004
ASIN B07S7RLM1R · 8 fl oz
Hero actives: Keratin, Collagen, FGF5 blockers (Sanguisorba, Rosa Multiflora, Swertia Chirata) · Leave 10 min, can leave overnight
🫙
Promote Nourishing Hair Mask — EVO0008
ASIN B07S7RKMZC · 8.5 fl oz
Hero actives: Baobab (nature's moisture miracle), FGF5 blockers, Keratin · Super-charged hydration formula
✈️
Promote Nourishing Hair Mask — Travel Size (EVO0018)
ASIN B0C62QRGVX · 1 fl oz · Same formula as full-size Promote Mask
✈️
Reverse Repairing Hair Mask — Travel Size (EVO0019)
ASIN B0C63BJKBF · 1 fl oz · Same formula as full-size Reverse Mask
Scorecard
Amazon
BSR
Not tracked
Sessions
Data pending
Units — Apr
Conversion
Rating
Buy Box
Product & Formula — Style + Treat Dry Shampoo
SKU / ASIN
EVO0012  ·  B08BGCRKTV
Price / Size
—  ·  5.2 oz spray
Hero Actives
Rosemary Extract, Green Tea Extract, Mangosteen Extract (Garcinia Mangostana) — FGF5-inhibiting botanicals + antioxidant complex
Use
Multi-use styling spray. Instantly absorbs excess oil, delivers root lift, touchable texture, and weightless volume. No chalky residue on dark hair.
Testing
Formulated by hair biologists · Recommended by stylists
Clean / Free From
Sulfate-FreeParaben-FreeSilicone-FreePhthalate-FreeNon-ComedogenicResidue-FreeCruelty-Free
Notes
Color-safe · Keratin-treatment safe · Safe for thinning/sensitive scalps · Works as dry shampoo, texture spray, and volume powder in one
Competitive Price Context
évolis Style + Treat Dry Shampoo
Our price
Batiste Original Dry Shampoo (6.73oz)
$8.97
Lower
Living Proof Perfect Hair Day (5oz)
$27.00
Lower
Moroccanoil Dry Shampoo (5.4oz)
$26.00
Lower
Note: Dry shampoo category is dominated by mass-market brands. évolis' FGF5-supporting botanicals differentiate from pure styling plays — positioning should emphasize scalp health + styling dual benefit.
Star Rating Distribution — Activators
4.1 / 5
63 total reviews · Reverse, Promote & Prevent Activator
5 ★
36
4 ★
15
3 ★
7
2 ★
2
1 ★
3
⚠ 1-star reviews dominated by bottle/pipette opening difficulty — a fixable copywriting issue, not product failure.
VOC Themes — Activators (63 reviews)
Positive
Noticeable new baby hairs Less hair in shower drain Hair feels thicker over time Light & non-greasy formula Precise pipette applicator Pleasant light scent Hair softer and shinier Works for postpartum shedding Scalp condition improved
Objections + Gaps
Price too high for size Bottle hard to open (multiple reviews) Results slower than expected Wants larger size option No money-back guarantee mentioned Wants comparison vs Minoxidil
Mirror language for bullets: "baby hairs popping up within weeks" · "less hair on my brush" · "worth it if it gets my hair back" · "finally seeing fill-in along my hairline" · "lightest serum I've ever used — dries instantly"
Select Reviews — Reverse Activator (B08BJBM77V)
E. Blackburn★★★★★Verified Purchase
"It Does What It Says"
I have "aging and thinning" hair. I am 65. I have only been using this product for about 6 weeks and I am really seeing fine hairs starting to come in along my hair line. I'm less than thrilled with the price but it is worth it if I get my hair back.
Mariah★★★★★Verified Purchase
"Patience is a virtue"
I wish it worked overnight but it does work. My hair has filled in in spots that it didn't have hair before and that's a good thing!
Robyn F.★★★★★Verified Purchase
"It works!"
This product does help grow hair! My husband mainly used it for thinning hair and it helped within 1–2 weeks. Well worth the money!
karen arondoskiVerified Purchase
"Bad product — no directions to open bottle"
How do you open this? No directions came with it. For $65 I don't want to damage it since it's not returnable. This is a recurring objection across multiple reviews — fixable by adding opening instructions to Bullet 5 or the product description.
cbddallas★★★★★Verified Purchase
"Yes it's hard to open the first time!"
Turn the top counter-clockwise slightly until the center button pops up. Then keep turning counter-clockwise — it WILL open. Will update on results after I've used it for a while!
Action: Add one line to Bullet 5 across all three activators: "Note: the precision pipette requires a firm first press to activate the valve — this ensures exact dosing every application." This single change would prevent a significant share of 1-star reviews.
Select Reviews — Promote Activator (B07SG6S4VV)
hellionwheels★★★★★Verified Purchase
"My hair is much thicker after regular use!"
My sister and I have been using this product for almost a year. From our experience, you'll start to notice small hairs growing at the hairline within a few weeks. At this point, both of our hair is significantly thicker! We have had several bottles with the tops stuck (unable to open) — another reviewer suggested holding the button on the top down while screwing off the cap.
JTHB★★★★★Amazon Vine
"This actually might work!!"
I am 15 months postpartum and my hair continues to fall out like crazy!! The baby hairs I have growing all over my head is NUTS! I currently look so silly with my hair in a pony because I have baby hairs popping up like a mad scientist! Its only been a few weeks but I can definitely see an increase in baby hairs.
Adela gallagher★★★★★Verified Purchase
"Amazing product! Highly recommend buying!"
This product was great, has a nice light scent, and is light on hair — not gooey or sticky. Would highly recommend, 5 out of 5 stars!
TwinpossibleAmazon Vine
"Didn't do a darned thing for my hair loss!"
I haven't seen any results at all. The bottle is almost empty, and I would not order the product again at this point. Maybe it takes more time? I'd do most anything to get my hair back. I hope my review is helpful to others. Maybe other types of hair loss would be helped by this.
Select Reviews — Prevent Activator (B07SJ8K9HS)
AD★★★★★Amazon Vine
"Very effective and high quality"
This activator hair treatment is for sure one of the most effective hair treatments that I have ever tried. It comes in a very cute packaging and contains 1.7 oz of product which is enough for 6–8 weeks of use. It's very effective and high quality — super lightweight and doesn't make your scalp or hair greasy or oily.
Jamie★★★★Amazon Vine
"Seemed to work on my hairline"
After using a bottle of évolis PREVENT Activator on my hair I noticed my hairline in the front was a little fuller. Overall it was easy to apply and didn't feel greasy or oily.
Amazon_Consumer★★★★★Amazon Vine
"Helps"
I use a few of these droplets and rub it into my scalp really well. I think the stimulation to the blood flow helps. It's too early to see a main difference in thickness — hair grows in cycles. I hope this helps make your decision easier.
Lashello★★★Amazon Vine
"So Expensive Not So Much Product!"
For $65 I thought after a month of use I would see a major difference, but I didn't notice any difference at all. I did make my scalp feel clean and my hair feel silky but I did not see any new growth. The dispenser was very hard to open and I would not repurchase.
Weekly Brand Analysis
2026-05-31Sales → Amazon◎ In Staging
Amazon units declined 4% MOM, consistent with seasonal softness. Ad-attributed units held (+2%) while organic softened. Top SKU: Reverse Shampoo Travel Size (59 units).
2026-05-31Sales → Overview● Live
Amazon remains dominant at 68% of revenue but declined MOM. Website share grew to 22% on subscription momentum. Walmart softened as expected post-promo period.
2026-04-30Overview● Live
April saw strong Website growth (+35% units) offset by Amazon softness. Subscription attach rate reached 18% of Website orders — a new high.
Listing Audit
Live listing copy · Title · Item Highlights · Bullets 1–5 · Description · Backend Keywords
Loading insights…
EVO0001  ·  ASIN B08BJBM77V  ·  Hair Regrowth Treatments
Reverse Activator
Thinning HairPostpartumAll Hair TypesBSR #1,220
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Hydrolyzed Keratin · Hydrolyzed Wheat Protein
Rosmarinus Officinalis (Rosemary) Leaf Oil
Vitamin E · Vitamin C · Panthenyl Ethyl Ether
Active Title
≤200 chars  ·  166 chars used
1
évolis Reverse Activator — Hair Growth Serum for Thinning Hair & Postpartum Shedding — Targets the Stop-Growing Signal in Your Follicle, Clinically Tested (1.7 fl oz)
Within 75-char July 2026 limit. "Clinically Tested" and core benefit both present. thinning hair hair growth serum postpartum shedding activator
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  140 chars used
2
Clinically tested formula that reverses thinning and supports visible hair growth using FGF5-blocking technology. Clean, scalp-safe formula.
Concise and benefit-led. Consider adding "postpartum" for high-intent buyer.
Active Bullet Points
BULLET 1
1
CLINICALLY TESTED HAIR GROWTH SERUM FOR THINNING HAIR: In 3 independent studies, 95% of users reported visibly thicker hair within 90 days and 97% noticed significantly reduced shedding by 120 days. Reverse Activator targets thinning hair, postpartum hair loss, and age-related shedding by addressing the root biological cause — not just the symptom. Developed by hair biologists.
Clinical stats and target audience both present. FGF5 mechanism clearly introduced. thinning hair postpartum hair loss 95% in 90 days
BULLET 2
2
THE SCIENCE BEHIND THE RESULTS — YOUR HAIR HAS A "STOP GROWING" SIGNAL: Every hair follicle receives a biological signal — driven by a protein called FGF5 — that tells it to stop growing and begin shedding. Most hair loss products ignore this. Reverse Activator's proprietary blend of Sanguisorba Officinalis, Swertia Chirata, and Rosa Multiflora (Japanese Tea Rose) blocks that signal — keeping each follicle in the active growth phase longer.
Science story told in plain language. Differentiates from all competitors. FGF5 blocker Sanguisorba Officinalis Rosa Multiflora
BULLET 3
3
KERATIN + WHEAT PROTEIN SCALP SERUM FOR HAIR GROWTH: Formulated with keratin, hydrolyzed wheat protein, and a full antioxidant complex, this lightweight, non-greasy serum strengthens each strand from root to tip while the growth-phase-extending botanicals work at the follicle level. Apply twice daily with the precision self-dosing pipette — one bottle lasts 6–8 weeks.
Keratin + wheat protein keywords present. keratin hair treatment scalp serum hair serum
BULLET 4
4
HAIR GROWTH ACCELERATOR FOR WOMEN & MEN — ALL HAIR TYPES: Reverse Activator works across all hair types — fine, thick, color-treated, natural. Safe for daily use with no known dependency or rebound shedding (unlike Minoxidil). Works as a hair loss serum, scalp oil, and hair thickening products for women dealing with hormonal or age-related thinning. Start seeing results in 4–8 weeks; full clinical results at 90–120 days.
"Hair growth accelerator" in copy — 51.3% ABA. Minoxidil differentiation explicit. hair growth accelerator hair thickening products for women scalp oil
BULLET 5
5
DEVELOPED BY HAIR BIOLOGISTS — CLEAN, PROFESSIONAL FORMULA: Infused with rosemary oil for hair growth and free from parabens, sulfates, silicones, and phthalates. Safe for color-treated hair. 100% cruelty-free. No minoxidil. No hormones. Note: the precision pipette requires a firm first press to activate — this ensures exact dosing every use. Winner: AskMen Grooming Awards "Best Natural Alternative for Hair Loss."
⚠ Pipette opening note already present — apply to Promote and Prevent as well. rosemary oil for hair growth paraben-free cruelty-free
Active Product Description
6
Bring Back Your Best Hair — Hair Growth Serum That Targets the Root Cause
évolis Reverse Activator is a clinically tested hair growth serum and thinning hair treatment built around one insight: your hair has a biological stop-signal. A protein called FGF5 tells each follicle to stop growing and begin shedding — and most hair loss products never address it. Reverse Activator's proprietary botanical blend — Sanguisorba Officinalis, Rosa Multiflora (Japanese Tea Rose), and Swertia Chirata — blocks that stop-signal, extending the anagen (growth) phase so each strand grows longer before it falls.

Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% experienced reduced shedding by 120 days. Suitable for all hair types. Works on thinning hair, postpartum hair loss, and age-related shedding.

Weightless Formula
Non-greasy, fast-absorbing scalp serum for hair growth. Strengthened with keratin, hydrolyzed wheat protein, and rosemary oil for hair growth. Dries instantly — no residue. One bottle = 6–8 weeks of twice-daily use.

Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
Full science narrative with clinical results. Strong for A+ content translation.
Backend Keywords — Spaces Only
≤250 chars  ·  130 chars used
postpartum hair loss hair growth accelerator thinning hair treatment hair loss serum scalp serum for hair growth rosemary oil for hair growth dry scalp treatment hair follicle treatment oil for hair growth hair treatment oils
10 terms, ~130 bytes. 120 bytes remaining — add: scalp oil, hair follicle treatment, hair growth oil spray. postpartum hair loss hair growth accelerator scalp serum for hair growth rosemary oil
📋 Listing audit —
EVO0005  ·  ASIN B07SG6S4VV  ·  Hair Regrowth Treatments
Promote Activator
Longer Stronger HairBreakageAll Hair TypesBSR #1,220
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil (Adansonia Digitata) — deep hydration
Rosmarinus Officinalis (Rosemary) Leaf Oil
Flaxseed Oil · Pro-Vitamin B5 · Green Tea Extract
Active Title
≤200 chars  ·  152 chars used
1
évolis Promote Activator — Hair Growth Serum for Longer Stronger Hair — Scalp Serum That Extends Your Hair's Growth Phase, Clinically Tested (1.7 fl oz)
Good. "Longer Stronger Hair" and "Extends Growth Phase" differentiate from Reverse. hair growth serum scalp serum activator
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  141 chars used
2
Clinically tested scalp serum for longer, stronger hair. Extends the natural growth phase with FGF5-blocking botanicals and Baobab hydration.
⚠ Recommend leading with the 95%/90-day clinical stat for above-the-fold conversion lift.
Active Bullet Points
BULLET 1
1
CLINICALLY TESTED: 95% OF USERS REPORT THICKER HAIR IN 90 DAYS — In 3 independent clinical studies, 95% of users reported visibly thicker hair within 90 days and 97% noticed significantly reduced hair fall by 120 days. Promote Activator is a hair growth serum for longer, stronger hair — developed by hair biologists to address the biological root cause of shedding and thinning, not just the surface symptom.
Strong — clinical data in Bullet 1. FGF5 mechanism implied.
BULLET 2
2
THE SCIENCE THAT MAKES PROMOTE DIFFERENT — YOUR HAIR'S GROWTH PHASE CAN BE EXTENDED: Hair grows, then stops, then sheds — that cycle is controlled by a protein signal in your follicle. Promote's three clinically studied botanicals (Sanguisorba Officinalis, Swertia Chirata, Rosa Multiflora) block that stop-signal — keeping follicles active longer so hair grows further before it falls. Enriched with rosemary oil and Baobab for antioxidant protection and lightweight hydration.
FGF5 stop-signal mechanism explained. Rosemary oil + Baobab present.
BULLET 3
3
HAIR SERUM FOR HAIR GROWTH WITH ROSEMARY OIL & BAOBAB: Beyond the growth-cycle botanicals, Promote is enriched with rosemary oil for hair growth and Baobab (nature's moisture miracle) for lightweight nourishment and deep hydration. This hydrating serum works on all hair types. Self-dosing pipette for precise scalp application. One bottle = 6–8 weeks twice daily.
"Rosemary oil for hair growth" present. "Hair treatment for dry damaged hair" covered.
BULLET 4
4
HAIR GROWTH ACCELERATOR FOR WOMEN & MEN — ALL HAIR TYPES: Promote Activator works as a hair growth accelerator for fine, thin, color-treated, or natural hair. Addresses hair loss treatments for women dealing with breakage, postpartum shedding, or hormonal thinning. No minoxidil, no hormones, no harsh chemicals. Results begin in 4–6 weeks. Full clinical results at 90–120 days of consistent twice-daily use.
"Hair growth accelerator" and "Hair loss treatments for women" both present.
BULLET 5
5
DEVELOPED BY HAIR BIOLOGISTS — CLEAN FORMULA, STYLIST RECOMMENDED: Free from parabens, sulfates, silicones, and phthalates. Safe for color-treated hair. 100% cruelty-free. Recommended by professional stylists and trichologists. Note: the precision pipette requires a firm first press to activate — this ensures exact dosing every use. Winner: AskMen Grooming Awards "Best Natural Alternative for Hair Loss."
⚠ Pipette note added. "Scalp serum for hair growth" and award both present.
Active Product Description
6
For Longer, Stronger Hair — Hair Growth Serum That Extends Your Growth Phase
EVOLIS Promote Activator is a clinically tested hair growth serum developed by hair biologists around one key discovery: your hair's growth cycle ends because of a biological stop-signal, not because the follicle is dead. A protein called FGF5 triggers each follicle to stop growing and shed prematurely. Promote's proprietary botanical blend — Sanguisorba Officinalis, Swertia Chirata, and Rosa Multiflora — blocks that signal, extending the growth phase so hair grows longer before it falls. Baobab adds deep hydration and antioxidant protection at every strand.

Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% noticed reduced hair fall by 120 days. Suitable for all hair types including color-treated, fine, and thin hair.

Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
Science narrative complete. Clinical results present.
Backend Keywords — Spaces Only
≤250 chars  ·  155 chars used
hair growth accelerator hair loss treatments for women hair growth oil for women hair volumizer for fine hair thinning hair treatment scalp serum for hair growth hair treatment for dry damaged hair rosemary oil for hair hair serum for hair growth hair growth treatment
10 terms, ~155 bytes. ~95 bytes remaining — add: scalp oil, hair follicle treatment, baobab hair serum.
📋 Listing audit —
EVO0009  ·  ASIN B07SJ8K9HS  ·  Hair Regrowth Treatments
Prevent Activator
Sensitive ScalpAnti-AgingDry ScalpBSR #2,496
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Rosmarinus Officinalis (Rosemary) Leaf Oil
Camellia Sinensis (Green Tea) Extract · Mangosteen Extract
Flaxseed Oil · Goji Berry Extract · Lavender Oil · Ylang Ylang Oil
Active Title
≤200 chars  ·  171 chars used
1
évolis Prevent Activator — Hair Growth Serum & Dry Scalp Treatment with Rosemary Oil — Extends Your Hair's Growth Phase, Clinically Tested for Sensitive Scalps (1.7 fl oz)
"Dry Scalp Treatment" and "Rosemary Oil" trending. "Clinically Tested for Sensitive Scalps" differentiates from Reverse and Promote. dry scalp treatment rosemary oil for hair growth hair growth serum
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  153 chars used
2
Award-winning scalp serum that protects against premature hair loss. Clinically tested for sensitive scalps with rosemary oil, green tea, and mangosteen.
⚠ Add "Best Natural Alternative for Hair Loss" award name explicitly — establishes trust faster.
Active Bullet Points
BULLET 1
1
AWARD-WINNING DRY SCALP TREATMENT & HAIR GROWTH SERUM: AskMen Grooming Awards "Best Natural Alternative for Hair Loss." In 3 independent clinical studies, 95% of users reported increased hair thickness within 90 days and 97% noticed reduced shedding by 120 days. Prevent Activator calms sensitive and irritated scalps while protecting against premature thinning — the ideal hair growth serum for those who want to preserve what they have before loss accelerates.
Award and clinical data both in Bullet 1. "Preserve what you have" — differentiated positioning.
BULLET 2
2
THE SCIENCE OF KEEPING THE HAIR YOU HAVE — GROWTH CYCLE PROTECTION MEETS ROSEMARY OIL: Your hair follicle receives a biological stop-signal that ends each strand's growth phase. Prevent's proprietary botanical blend (Sanguisorba Officinalis, Swertia Chirata, Rosa Multiflora) blocks that signal — extending active growth before shedding begins. Combined with rosemary oil, green tea extract, and mangosteen for antioxidant protection and a calm, healthy scalp environment.
FGF5 mechanism + rosemary oil + green tea + mangosteen all present.
BULLET 3
3
HAIR GROWTH ACCELERATOR — NATURAL ALTERNATIVE TO MINOXIDIL: Prevent Activator targets the biology of hair loss without drugs, hormones, or harsh chemicals. No rebound shedding. No scalp irritation from chemicals. Works as a hair thinning treatment and scalp oil to extend the growth phase and reduce premature shedding. A science-backed natural alternative for those who prefer to manage hair health proactively — before significant loss occurs.
"Natural alternative to Minoxidil" — high search intent. "Hair thinning treatment" covered.
BULLET 4
4
HAIR LOSS TREATMENTS FOR WOMEN & MEN — SENSITIVE SCALP FORMULA: Developed by hair biologists specifically for sensitive, dry, and irritated scalps. Free from parabens, sulfates, silicones, and phthalates. Safe for color-treated hair. 100% cruelty-free. Ideal for hair loss treatments for women dealing with hormonal thinning or age-related hair changes — and for men with a family history of thinning who want to act early.
"Hair loss treatments for women" and men's family history angle — unique in category.
BULLET 5
5
HAIR THICKENING PRODUCTS FOR WOMEN & MEN — 6–8 WEEKS PER BOTTLE: Prevent Activator supports fuller, thicker hair over time by addressing scalp sensitivity while the growth-cycle-protecting botanicals keep each follicle active longer. One 1.7 fl oz bottle lasts 6–8 weeks with twice-daily use. Note: the precision pipette requires a firm first press to activate — this ensures exact dosing every use. Pair with évolis shampoo and conditioner for full-system results.
⚠ Pipette note added. "Hair thickening products for women & men" keyword present.
Active Product Description
6
Protect Your Hair Before the Thinning Starts — Growth Cycle Serum with Rosemary Oil
évolis Prevent Activator is a clinically tested scalp serum and dry scalp treatment for people in the early stages of hair change. Hair growth ends when a biological stop-signal (driven by FGF5) triggers each follicle to stop growing and shed. Prevent's proprietary botanical blend — Sanguisorba Officinalis, Rosa Multiflora, and Swertia Chirata — blocks that signal before it gains momentum, combined with rosemary oil, green tea extract, and mangosteen to support a calm, healthy scalp environment.

Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% noticed reduced hair fall by 120 days. Ideal for sensitive or dry scalps, those with a family history of thinning, or anyone in the early stages of hair change.

AskMen Grooming Awards — "Best Natural Alternative for Hair Loss"
A recognized, award-winning alternative to Minoxidil. No hormones. No harsh chemicals. No rebound shedding.

Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
"Before the thinning starts" — differentiated angle not used by any competitor.
Backend Keywords — Spaces Only
≤250 chars  ·  140 chars used
hair growth accelerator dry scalp treatment rosemary oil for hair growth hair regrowth for men hair loss treatments for men hair follicle treatment thinning hair treatment scalp serum for hair growth hair loss serum oil for hair growth
10 terms, ~140 bytes. ~110 bytes remaining — add: scalp oil, dry scalp serum, hair growth oil.
📋 Listing audit —
Loading insights…
EVO0002  ·  ASIN B07S8QJSNP  ·  Hair Growth Shampoos
Reverse Thickening Shampoo
Thinning HairVolumizingPostpartumBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Keratin · Hydrolyzed Wheat Protein
Rosmarinus Officinalis (Rosemary) Leaf Oil
Panthenol · Antioxidant Complex
Active Title
≤200 chars  ·  122 chars used
1
EVOLIS Reverse Thickening Shampoo for Hair Growth - Keratin Treatment for Thinning Hair and Hair Loss - Volumizing Shampoo (8.5 fl oz)
Core keywords present. "Hair growth shampoo" not in title — consider adding. keratin hair treatment thinning hair volumizing shampoo hair growth shampoo
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  125 chars used
2
Reverse the hair loss cycle with FGF5-blocking botanicals. Keratin-infused, sulfate-free volumizing shampoo for thinning hair. Clinically tested — 95% noticing thicker hair in 90 days.
Active Bullet Points
BULLET 1
1
Reverse the hair loss cycle – Reverse thickening shampoo helps those experiencing hair thinning, postpartum shedding, or aging hair. Infused with a hair growth serum, this rich-lathering formula gently cleanses the scalp while boosting volume and density.
thinning hair postpartum shedding
BULLET 2
2
Keratin Hair Treatment – Formulated with keratin and wheat proteins, this sulfate free shampoo helps strengthen fragile strands while improving overall hair resilience. Designed as a thickening shampoo with rosemary oil for hair growth, it leaves hair looking visibly fuller, stronger, and more voluminous.
keratin hair treatment sulfate-free rosemary oil for hair growth
BULLET 3
3
Proprietary Blend – A powerful hair growth shampoo with a unique blend of botanical actives and antioxidants to inhibit FGF5, a protein linked to hair aging and thinning. Extending the growth cycle, this shampoo works to nourish the scalp and support hair growth for men and women.
⚠ FGF5 mentioned but not explained. Recommend pairing with plain-language note as used in Activator listings.
BULLET 4
4
Developed by hair biologists - Free of parabens, sulfates, silicones, and phthalates, this volumizing shampoo is scientifically designed to restore scalp health and support stronger, healthier hair growth. Safe, cruelty-free, and recommended by hair stylists.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, use with Reverse Conditioner and Reverse Activator.
Backend Keywords — Spaces Only
≤250 chars  ·  220 chars used
hair growth shampoo hair growth shampoo for men hair regrowth shampoos shampoo for hair growth shampoo hair loss shampoo for thinning hair evolis cruelty free shampoo sulfate free shampoo thickening shampoo Hair thickening products for women Hair growth serum Hair loss shampoo hair oils for hair growth hair growth products hair growth oil
📋 Listing audit —
EVO0006  ·  ASIN B07S9SZ56F  ·  Hair Growth Shampoos
Promote Nourishing Shampoo
Longer Stronger HairBaobab2024 People.com AwardBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil (Adansonia Digitata) — nature's moisture miracle
Keratin · Hydrolyzed Wheat Protein · Panthenol
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  86 chars used
1
EVOLIS Promote Nourishing Shampoo for Hair Growth – Strengthening Treatment for Longer, Stronger Hair (8.5 fl oz)
2024 People.com Lengthening Award not in title — consider adding for social proof. hair growth shampoo strengthening treatment
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  115 chars used
2
Sulfate-free shampoo for longer, stronger hair. Baobab + keratin + FGF5-blocking botanicals. Voted Best Lengthening Shampoo by People.com 2024.
Active Bullet Points
BULLET 1
1
Support Hair Growth & Strengthen Strands – Promote hair growth shampoo is a professional shampoo for dry, brittle hair designed to cleanse the scalp, fortify fragile strands, and support longer, stronger, more resilient hair. This advanced hair loss shampoo helps extend the growth phase while preventing breakage and premature shedding.
BULLET 2
2
Gentle Cleansing with Baobab & Keratin – Infused with Baobab, nature's moisture miracle, keratin, and a proprietary blend of botanicals, this sulfate-free shampoo removes buildup while replenishing moisture and enhancing shine. Perfect for those looking for hair growth shampoos, it leaves hair feeling clean, soft, and voluminous.
sulfate-free baobab keratin
BULLET 3
3
Proprietary Blend of Growth-Boosting Botanicals – This lengthening shampoo is enriched with FGF5-blocking botanicals (Sanguisorba officinalis, Rosa multiflora, and Swertia chirata) to help extend the hair's natural growth cycle. Combined with rosemary oil for hair growth, this scalp treatment nourishes the roots, reduces shedding, and promotes longer, stronger hair over time.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists – Formulated by experts in hair science, this cruelty-free shampoo is free from parabens, sulfates, silicones, and phthalates. Color-safe and stylist-recommended, it supports scalp health while strengthening strands for improved hair resilience and length.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, pair with Promote Conditioner and Promote Activator for a complete hair growth products routine.
Backend Keywords — Spaces Only
≤250 chars  ·  220 chars used
hair growth shampoo hair growth shampoo for men hair regrowth shampoos shampoo for hair growth shampoo hair loss shampoo for thinning hair evolis cruelty free shampoo sulfate free shampoo thickening shampoo Hair thickening products for women Hair growth serum Hair loss shampoo hair oils for hair growth hair growth products hair growth oil
📋 Listing audit —
EVO0010  ·  ASIN B07S7RLWVK  ·  Hair Growth Shampoos
Prevent Anti-Aging Shampoo
Sensitive ScalpAnti-AgingAntioxidant-RichBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Garcinia Mangostana (Mangosteen) Extract
Camellia Sinensis (Green Tea) Leaf Extract
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  100 chars used
1
EVOLIS Prevent Anti-Aging Shampoo for Hair Growth – Antioxidant-Rich Formula for Scalp Health & Stronger Hair (8.5 fl oz)
Good. "Anti-aging" differentiates. "Antioxidant-Rich" supported by Green Tea, Mangosteen, Vitamin E in INCI. hair growth shampoo scalp health antioxidant
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  140 chars used
2
Antioxidant-rich, sulfate-free shampoo that soothes sensitive scalps and protects against premature thinning with FGF5-blocking botanicals. Clinically tested.
Active Bullet Points
BULLET 1
1
Soothe & Protect Your Scalp - Prevent anti-aging shampoo is a hair growth shampoo designed to support scalp health and preserves the hair you have. Ideal for those with sensitive, dry, or irritated scalps, this gentle, sulfate-free formula soothes irritation, supports stronger strands, and promotes an optimal environment for healthy hair growth.
BULLET 2
2
Antioxidant-Rich Hair & Scalp Treatment - Enriched with Mangosteen, Green Tea, and Rosemary oil, this sulfate-free shampoo provides protection against environmental stressors while helping to hydrate and fortify strands for thicker, healthier-looking hair.
mangosteen green tea rosemary oil
BULLET 3
3
Powered by Science & Proven Botanicals - A proactive approach to scalp health. By blocking FGF5—a protein responsible for hair shedding—this advanced formula helps maintain stronger, longer-lasting hair, ensuring your strands stay in their natural growth phase for longer.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists - Free from parabens, sulfates, silicones, and phthalates, this cruelty-free shampoo gently cleanses while restoring scalp balance —perfect for those experiencing thinning hair, dryness, or scalp irritation.
BULLET 5
5
Visible Results in 90 Days - Clinically tested, with 95% of users noticing a healthier scalp within 90 days and 97% experiencing reduced scalp discomfort and improved hair resilience by 120 days. For best results, use with Prevent Conditioner and Prevent Activator as part of a complete scalp and hair care routine.
Backend Keywords — Spaces Only
≤250 chars  ·  210 chars used
hair growth shampoo hair growth shampoo for men shampoo for hair growth shampoo hair loss shampoo for thinning hair evolis cruelty free shampoo sulfate free shampoo thickening shampoo Hair thickening products for women Hair growth serum Hair loss shampoo hair oils for hair growth hair growth products hair growth oil
📋 Listing audit —
EVO0014  ·  ASIN B0C634RF2M  ·  Hair Growth Shampoos
Reverse Thickening Shampoo — Travel Size
Thinning HairTravel SizeTSA ApprovedBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Keratin · Hydrolyzed Wheat Protein
Rosmarinus Officinalis (Rosemary) Leaf Oil
Same formula as EVO0002 full-size
Active Title
≤200 chars  ·  162 chars used
1
EVOLIS Reverse Thickening Shampoo for Thinning Hair and Hair Regrowth, Treating Hair Loss, Created with Botanical Actives for Noticeably Thicker, Fuller Hair - Travel Size (2 fl.oz)
⚠ "hair growth shampoo" missing from title. "Travel Size" present. Title is long — consider shortening. thinning hair travel size hair regrowth hair growth shampoo
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  110 chars used
2
Sulfate-free travel shampoo for thinning hair. Same clinically tested formula as full-size Reverse Shampoo. TSA-approved 2 fl oz.
Backend Keywords — Spaces Only
≤250 chars  ·  170 chars used
hair growth shampoo shampoo for hair growth shampoo for thinning hair evolis sulfate free shampoo thickening shampoo Hair thickening products for women Hair loss shampoo travel size shampoo travel shampoo tsa approved shampoo mini shampoo
📋 Listing audit —
EVO0016  ·  ASIN B0C62SD751  ·  Hair Growth Shampoos
Promote Nourishing Shampoo — Travel Size
Longer Stronger HairTravel Size2024 People.com AwardBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil (Adansonia Digitata) — nature's moisture miracle
Keratin · Hydrolyzed Wheat Protein
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  91 chars used
1
EVOLIS Promote Nourishing Shampoo – Strengthening Treatment for Longer, Healthier-Looking Hair - Travel Size (2 fl oz)
Good. 2024 People.com Lengthening Award featured in Bullet 1. "Hair growth shampoo" not in title — opportunity. travel size strengthening treatment hair growth shampoo
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  120 chars used
2
Award-winning travel shampoo for longer, stronger hair. Baobab + keratin + FGF5-blocking botanicals. 2024 People.com Best Lengthening Shampoo.
Backend Keywords — Spaces Only
≤250 chars  ·  175 chars used
hair growth shampoo shampoo for hair growth shampoo for thinning hair evolis sulfate free shampoo thickening shampoo Hair thickening products for women Hair loss shampoo travel size shampoo travel shampoo tsa approved shampoo mini shampoo baobab shampoo
📋 Listing audit —
Loading insights…
EVO0003  ·  ASIN B07S7RLBVV  ·  Hair Growth Conditioners
Reverse Thickening Conditioner
Thinning HairVolumizingPostpartumBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Keratin · Hydrolyzed Wheat Protein
Rosmarinus Officinalis (Rosemary) Leaf Oil
Panthenol · Antioxidant Complex
Active Title
≤200 chars  ·  122 chars used
1
EVOLIS Reverse Thickening Conditioner for Hair Growth - Keratin Treatment for Thinning Hair and Hair Loss - Volumizing Conditioner (8.5 fl oz)
Mirrors shampoo title structure — consistent branding. hair growth conditioner keratin hair treatment thinning hair
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  130 chars used
2
Keratin-infused, sulfate-free conditioner that reverses thinning and boosts volume. FGF5-blocking botanicals extend the growth phase. Clinically tested.
Active Bullet Points
BULLET 1
1
Reverse the hair loss cycle – Reverse thickening conditioner helps those experiencing hair thinning, postpartum shedding, or aging hair. Infused with a hair growth serum, this lightweight yet deeply nourishing formula hydrates the scalp while boosting volume and density.
BULLET 2
2
Keratin Hair Treatment – Formulated with keratin and wheat proteins, this sulfate free conditioner helps strengthen fragile strands while improving overall hair resilience. Designed as a thickening conditioner with rosemary oil for hair growth, it leaves hair looking visibly fuller, stronger, and more voluminous.
BULLET 3
3
Proprietary blend – a powerful hair growth conditioner with a unique blend of botanical actives and antioxidants to inhibit FGF5, a protein linked to hair aging and thinning. Extending the growth cycle, this conditioner works to nourish the scalp, detangle strands, and support hair growth for men and women.
BULLET 4
4
Developed by hair biologists – free of parabens, sulfates, silicones, and phthalates, this volumizing conditioner is scientifically designed to restore scalp health and support stronger, healthier hair growth. Safe, cruelty-free, and recommended by hair stylists.
BULLET 5
5
Visible results in 90 days – clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, use with Reverse Activator and shampoo.
Backend Keywords — Spaces Only
≤250 chars  ·  200 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products
📋 Listing audit —
EVO0007  ·  ASIN B07SBWSJXP  ·  Hair Growth Conditioners
Promote Nourishing Conditioner
Longer Stronger HairBaobab2024 People.com AwardBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil (Adansonia Digitata) — deep hydration
Keratin · Hydrolyzed Wheat Protein
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  101 chars used
1
EVOLIS Promote Nourishing Conditioner for Hair Growth – Deep Conditioning Hair Treatment for Longer, Stronger Hair (8.5 fl oz)
Good. "Deep Conditioning Hair Treatment" adds premium feel. hair growth conditioner deep conditioning
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  128 chars used
2
Deep conditioning, sulfate-free conditioner for longer, stronger hair. Baobab + FGF5 botanicals + keratin. Voted Best Lengthening by People.com 2024.
Active Bullet Points
BULLET 1
1
Support Hair Growth & Strengthen Strands – Promote hair growth conditioner is a professional conditioner for thinning hair designed to nourish the scalp, fortify fragile strands, and support longer, stronger hair. This advanced hair loss conditioner helps extend the growth phase while preventing breakage and premature shedding.
BULLET 2
2
Deep Hydration with Baobab – Formulated with Baobab, nature's moisture miracle, and a proprietary blend of botanicals, this deep conditioning hair treatment replenishes moisture, enhances softness, and protects against damage. It leaves strands stronger, healthier, and shinier.
BULLET 3
3
Proprietary Blend of Growth-Boosting Botanicals – This lengthening conditioner is enriched with FGF5-blocking botanicals (Sanguisorba officinalis, Rosa multiflora, and Swertia chirata) to help extend the hair's natural growth cycle. Combined with rosemary oil for hair growth, this sulfate-free conditioner deeply nourishes strands while helping to reduce shedding and promote longer, thicker hair.
BULLET 4
4
Developed by Hair Biologists – Formulated by experts in hair science, this cruelty-free conditioner is free from parabens, sulfates, silicones, and phthalates. Color-safe and stylist-recommended, it supports scalp health while strengthening strands for improved hair resilience and length.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, pair with Promote Shampoo and Promote Activator for a complete hair growth products routine.
Backend Keywords — Spaces Only
≤250 chars  ·  200 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products
📋 Listing audit —
EVO0011  ·  ASIN B07SBWS4BS  ·  Hair Growth Conditioners
Prevent Anti-Aging Conditioner
Sensitive ScalpAnti-AgingAntioxidant-RichBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Garcinia Mangostana (Mangosteen) Extract
Camellia Sinensis (Green Tea) Leaf Extract
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  106 chars used
1
EVOLIS Prevent Anti-Aging Conditioner for Fuller-Looking Hair – Antioxidant-Rich Formula for Scalp Health & Stronger Hair (8.5 fl oz)
⚠ CRITICAL: xlsx data shows "Conditiner" (typo) — verify if this is live on Amazon and fix immediately. anti-aging conditioner antioxidant scalp health
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  120 chars used
2
Antioxidant-rich, sulfate-free conditioner for sensitive scalps. Mangosteen + green tea + FGF5-blocking botanicals preserve the hair you have.
Active Bullet Points
BULLET 1
1
Soothe & Protect Your Scalp - Prevent anti-aging conditioner is a scientifically formulated thickening conditioner designed to support scalp health and hair vitality. Ideal for those with sensitive, dry, or irritated scalps, this gentle, sulfate-free formula helps maintain a balanced scalp while preserving the hair you have.
BULLET 2
2
Antioxidant-rich hair & scalp treatment - Enriched with Mangosteen, Green Tea, and Rosemary oil, this sulfate-free conditioner provides targeted protection against environmental stressors while helping to calm the scalp. These natural botanicals work to soothe and hydrate the scalp, and fortify strands for thicker, healthier-looking hair.
BULLET 3
3
Powered by Science & Proven Botanicals - A proactive approach to scalp health, the Prevent Conditioner is formulated with FGF5-inhibiting botanicals, including Swertia Chirata and Sanguisorba Officinalis, to help extend the hair's natural growth cycle. By blocking FGF5, this advanced formula helps maintain stronger, healthier hair.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists - Free from parabens, sulfates, silicones, and phthalates, this cruelty-free conditioner is scientifically crafted to support scalp health and stronger, fuller-looking hair.
BULLET 5
5
Visible Results in 90 Days - Clinically tested, with 95% of users noticing a healthier scalp within 90 days and 97% experiencing reduced scalp discomfort and improved hair resilience by 120 days. For best results, use with Prevent Shampoo and Prevent Activator.
Backend Keywords — Spaces Only
≤250 chars  ·  200 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products
📋 Listing audit —
EVO0015  ·  ASIN B0C633C5MS  ·  Hair Growth Conditioners
Reverse Thickening Conditioner — Travel Size
Thinning HairTravel SizeTSA ApprovedBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Keratin · Hydrolyzed Wheat Protein
Same formula as EVO0003 full-size
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  108 chars used
1
EVOLIS Reverse Thickening Conditioner for Fuller-Looking Hair – Keratin Treatment & Formula for Thinning Hair - Travel Size (2 fl oz)
Good. Travel Size callout present. thinning hair keratin treatment travel size
Backend Keywords — Spaces Only
≤250 chars  ·  220 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products travel size conditioner travel conditioner tsa approved conditioner mini conditioner
📋 Listing audit —
EVO0017  ·  ASIN B0C63177RS  ·  Hair Growth Conditioners
Promote Nourishing Conditioner — Travel Size
Longer Stronger HairTravel Size2024 People.com AwardBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil (Adansonia Digitata)
Same formula as EVO0007 full-size
Rosmarinus Officinalis (Rosemary) Leaf Oil
Active Title
≤200 chars  ·  97 chars used
1
EVOLIS Promote Nourishing Conditioner – Deep Conditioning Hair Treatment for Longer, Healthier-Looking Hair - Travel Size (2 oz)
Good. 2024 People.com award in Bullet 1. deep conditioning travel size
Backend Keywords — Spaces Only
≤250 chars  ·  220 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products travel size conditioner travel conditioner tsa approved conditioner mini conditioner baobab conditioner
📋 Listing audit —
Loading insights…
EVO0004  ·  ASIN B07S7RLM1R  ·  Hair Treatment Masks
Reverse Repairing Hair Mask
Thinning HairDamage RepairDeep ConditioningBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Hydrolyzed Keratin · Collagen Complex
Hydrolyzed Wheat Protein · Panthenol
Leave on 10–15 min or overnight
Active Title
≤200 chars  ·  134 chars used
1
EVOLIS Reverse Repairing Hair Mask - Deep Conditioning Hair Mask for Hair Growth & Damage Repair - Hydrating Hair Mask for Dry, Damaged Hair (8 fl oz)
All key category terms present. "Hair Growth" + "Damage Repair" + "Deep Conditioning" covers search intent. deep conditioning hair mask hair growth damage repair hydrating hair mask
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  125 chars used
2
Deep conditioning hair mask for growth and damage repair. Keratin + collagen + FGF5-blocking botanicals. Leave on 10–15 min or overnight for best results.
Active Bullet Points
BULLET 1
1
Restores & Strengthens Hair – Reverse Hair Mask is a deeply conditioning hair mask designed to restore moisture, repair damage, and promote healthier, stronger hair. Ideal for those experiencing hair thinning, aging hair, or damage from styling and color treatments.
BULLET 2
2
Keratin Hair Treatment – This deep conditioning hair mask provides intense moisture to dry, brittle strands, helping to reduce frizz, enhance softness, and restore shine. Infused with hair oils for hair growth, it nourishes from root to tip while supporting stronger, healthier hair.
BULLET 3
3
Powerful Ingredients for Hair Repair – Formulated with a proprietary blend of natural actives and antioxidants, including keratin, collagen, and botanical FGF5 blockers, this protein hair mask helps strengthen weak strands, minimize split ends, and extend the growth phase for visibly healthier, more resilient hair.
protein hair mask FGF5 collagen keratin
BULLET 4
4
Developed by hair biologists – Free of parabens, sulfates, silicones, and phthalates, this hydrating hair mask is safe for color-treated hair and is cruelty-free. Scientifically crafted to improve scalp and hair health, created by hair biologists and trusted by hair stylists.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing improved hair texture and increased shine. For best results, use with the Reverse Activator as part of a complete hair growth and repair routine.
Backend Keywords — Spaces Only
≤250 chars  ·  220 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask
📋 Listing audit —
EVO0008  ·  ASIN B07S7RKMZC  ·  Hair Treatment Masks
Promote Nourishing Hair Mask
Longer Stronger HairBaobab HydrationDeep ConditioningBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil (Adansonia Digitata) — moisture miracle
Hydrolyzed Keratin · Panthenol
Leave on 10–15 min or overnight
Active Title
≤200 chars  ·  120 chars used
1
Promote Nourishing Hair Mask - Deep Conditioning Hair Mask for Hair Growth & Damage Repair - Hydrating Hair Mask for Dry, Damaged Hair (8 fl oz)
⚠ Missing "EVOLIS" brand prefix — fix for brand consistency. All other titles include "EVOLIS". Baobab (hero active) not in title. deep conditioning hair mask hair growth EVOLIS prefix
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  118 chars used
2
Deep conditioning hair mask for longer, stronger hair. Baobab moisture miracle + FGF5 botanicals + keratin. Leave on 10–15 min or overnight.
Active Bullet Points
BULLET 1
1
Nourish & Strengthen for Longer, Healthier Hair - a deep conditioning hair mask designed to fortify, repair, and deeply hydrate damaged strands. Perfect for those struggling to grow out their hair, it helps prevent breakage, lock in moisture, and support longer, stronger, healthier hair.
BULLET 2
2
Deep Hydration & Damage Repair - Infused with Baobab, nature's moisture miracle, this hydrating hair mask replenishes lost hydration, smooths frizz, and strengthens strands from root to tip. Rich in conditioning botanicals, it enhances elasticity and shine.
baobab deep hydration
BULLET 3
3
Proprietary Blend - Formulated with a patented blend of FGF5-inhibiting botanicals, including Sanguisorba officinalis, Rosa multiflora, and Swertia chirata, this hair repair mask helps extend the hair's natural growth cycle. By blocking FGF5, this Keratin hair mask supports longer, healthier hair.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists - Scientifically crafted and free of parabens, sulfates, silicones, and phthalates, this cruelty-free hair conditioning mask is color-safe and recommended by hair stylists.
BULLET 5
5
Visible Results in 90 Days - Clinically tested, with 95% of users noticing improved hair texture and shine. For best results, use this protein hair mask alongside the Promote Shampoo and Promote Activator as part of a complete hair growth and repair routine.
Backend Keywords — Spaces Only
≤250 chars  ·  220 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask
📋 Listing audit —
EVO0018  ·  ASIN B0C62QRGVX  ·  Hair Treatment Masks
Promote Nourishing Hair Mask — Travel Size
Longer Stronger HairTravel SizeBaobabBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Baobab Oil — same formula as EVO0008 full-size
Hydrolyzed Keratin · Panthenol
1 fl oz travel size
Active Title
≤200 chars  ·  148 chars used
1
EVOLIS Promote Nourishing Treatment Mask - Deep Conditioning Hair Mask to Support Hair Growth - Hydrating Hair Mask for Dry, Damaged Hair - Travel Size (1 fl oz)
Good. All core keywords present. deep conditioning hair mask hair growth travel size
Backend Keywords — Spaces Only
≤250 chars  ·  230 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask travel size hair mask travel hair mask mini hair mask tsa approved hair mask
📋 Listing audit —
EVO0019  ·  ASIN B0C63BJKBF  ·  Hair Treatment Masks
Reverse Repairing Hair Mask — Travel Size
Thinning HairDamage RepairTravel SizeBSR —
Hero Actives
Sanguisorba Officinalis, Swertia Chirata Extract & Rosa Multiflora Extract (FGF5 Inhibitors)
Hydrolyzed Keratin · Collagen Complex — same formula as EVO0004
Hydrolyzed Wheat Protein · Panthenol
1 fl oz travel size
Active Title
≤200 chars  ·  146 chars used
1
EVOLIS Reverse Repairing Treatment Mask - Deep Conditioning Hair Mask to Support Hair Growth - Hydrating Hair Mask for Dry, Damaged Hair - Travel Size (1 fl oz)
Good. Mirrors Promote Travel Mask for consistency. deep conditioning hair mask hair growth travel size
Backend Keywords — Spaces Only
≤250 chars  ·  230 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask travel size hair mask travel hair mask mini hair mask tsa approved hair mask reverse hair mask
📋 Listing audit —
Loading insights…
EVO0012  ·  ASIN B08BGCRKTV  ·  Dry Shampoos / Styling
Style + Treat Dry Shampoo
All Hair TypesFGF5 BotanicalsNon-ComedogenicBSR —
Hero Actives
Rosemary Extract · Green Tea Extract · Mangosteen Extract (FGF5-Inhibiting Antioxidant Botanicals)
No chalky residue · Works on dark hair
Non-comedogenic · Residue-free
5.2 oz spray · Styling + scalp health dual benefit
Active Title
≤200 chars  ·  162 chars used
1
EVOLIS Style & Treat Dry Shampoo for Volume and Texture – Lightweight Texture Powder for Oily Hair – Clean Hair Care and Volumizing Hair Products for All Hair Types (5.2 oz)
Good. "Style & Treat" dual-use positioning clear. "Volumizing Hair Products" keyword present. dry shampoo volumizing hair products texture powder clean hair care
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars  ·  118 chars used
2
Dry shampoo spray that absorbs oil, adds volume, and supports scalp health. FGF5-inhibiting botanicals. Non-comedogenic, residue-free — no chalk on dark hair.
Active Bullet Points
BULLET 1
1
Revives Hair with Volume and Texture – EVOLIS Style Treat dry shampoo and multi-use styling spray instantly absorbs excess oil and odor while delivering root lift, touchable texture, and weightless volume—no chalky residue, even on dark hair.
dry shampoo volume root lift dark hair
BULLET 2
2
Supports Scalp Health and Fuller-Looking Hair – Developed for all hair types, including those with thinning hair, shedding, or scalp sensitivity, this dry shampoo for women and men uses a blend of natural extracts and antioxidants to support scalp vitality and maintain healthy-looking strands. Ideal for extending time between washes while caring for the scalp.
scalp health thinning hair dry shampoo for women
BULLET 3
3
Powered by Antioxidants and FGF5-Inhibiting Botanicals – Infused with a proprietary blend of rosemary, green tea, and mangosteen, this natural dry shampoo supports the scalp's natural barrier and helps defend against FGF5, a protein linked to hair thinning. It's a powerful addition to any volumizing hair products or hair care routine.
⚠ FGF5 mention may confuse buyers new to the brand. Consider simplifying to "antioxidant botanicals that support scalp health" and saving FGF5 language for the activators.
BULLET 4
4
Non-Comedogenic and Residue-Free – This clean formula is non-comedogenic and free from sulfates, parabens, phthalates, and silicones. It won't clog follicles or leave behind powdery buildup, making it suitable for all hair types, including color-treated and keratin-treated hair.
non-comedogenic sulfate-free paraben-free
BULLET 5
5
Formulated by Hair Biologists, Recommended by Stylists – Like all EVOLIS hair products, this dry shampoo spray is backed by science and crafted for performance. Whether you're styling limp, oily hair or looking to boost volume on the go, it acts as a versatile volume powder, hair volumizer, and hair texture spray.
volume powder hair volumizer hair texture spray
Backend Keywords — Spaces Only
≤250 chars  ·  245 chars used
dry shampoo dry shampoo for women texture powder dry shampoo for dark hair travel dry shampoo volumizing hair products powder dry shampoo volume spray root lifter hair products hair texture spray hair volumizer hair products for women brunette dry shampoo volume powder non aerosol dry shampoo volumizing spray hair root touch up powder
📋 Listing audit —
PPC
Sponsored Products · ACoS · Strategy by product type · Data-informed opportunities
📊
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Product Performance — Last Full Month
ProductSessionsUnitsRevenueConv%Buy BoxPPC Priority
Loading…
ℹ Sessions/Units/Revenue/Conv% pulled live from the Business Report sheet, every product in the catalog (not just activators). Buy Box % and PPC Priority are intentionally blank for now — Buy Box isn't captured by any cron yet, and PPC Priority is waiting on agreed thresholds.
What Good Looks Like — Benchmark Reference
Category ACoS Target
30–40%
TACoS Target
10–15%
Reverse Activator Conv%
22.95% ✓
Promote Activator Conv%
3.20% ✗
Category Conv% Benchmark
15–20%
Promote Revenue Gap
~$6,500/mo at 15% conv
At the 15% category benchmark, Promote's 1,125 sessions would yield ~169 units/month vs 36 today — a $6,600/mo revenue gap that is a listing problem, not a traffic problem.
Keyword Coverage Status — All Activators
ℹ All 59 tracked keywords are on ASIN B08BJBM77V (Reverse Activator). No organic rank has been established for any non-brand keyword. Brand is 100% dependent on PPC for non-brand traffic.
Keywords Tracked
59
Top-50 Organic Rankings
1 (brand term only)
Non-Brand Organic Rank
>306 on all terms
Brand Organic Rank
#4 for "evolis"
Implication
PPC = only traffic source
Competitive Landscape — Price & PPC Bid Context
CompetitorPriceRatingEst. Mo. SalesBSRThreatPPC Implication
évolis Activators (all 3)$49.994.1 ★~64 total#1,220–#2,496Must own brand + exact match
Nutrafol Women's Serum$49.004.1 ★~12,874#45HIGHHigh bid competitor — bid on their brand term as defense
DS Labs Spectral DNC-N$42.004.0 ★~4,510#68HIGHNanoxidil comparison shoppers — target "minoxidil alternative"
Rogaine (Minoxidil)$39.99–$49.974.1–4.2 ★~14,000+#3–#7HIGHCategory anchor — bid on "natural alternative to minoxidil"
IGK Scalp Treatment$45.004.3 ★~267#391MEDSimilar price + format — winnable on conv-focused keywords
EVO0001 · B08BJBM77V
Reverse Activator
TRAFFIC — Conv is strong
HIGH
PPC on "hair growth serum" + "scalp serum" + "scalp treatment" — Reverse converts at 22.95% but only sees 122 sessions. At current conversion, adding 300 incremental sessions = +68 units/month = +$3,399 revenue. Exact match on "hair growth serum" (72K vol, $2.00 CPC), "scalp serum" (15K, $1.77), and "postpartum hair loss" (1K, 661 comps, 25% ABA) are the three immediate targets.
HIGH
PPC on "hair growth accelerator" — 20,925 vol, 51.3% ABA, only 293 competing ASINs. Lowest competition / highest conversion ratio in the T1 set. $1.60 CPC. This keyword maps directly to the product name — win it.
MED
PPC on "ordinary hair growth serum" — 29,521 vol, 82.3% ABA, 521 competing ASINs. Competitor brand halo term. Buyers comparing to The Ordinary are already mid-funnel. High click share (88.3%) means most buyers who search this convert. Test at $1.79 CPC.
LOW
Broad match on "rosemary oil for hair growth" (131K vol, 47.6% ABA) as a brand awareness play. CPC $1.36. Run at low bid to build ranking velocity — rosemary oil IS in the formula, so relevance score will be strong. Cap at $5/day until organic rank signal builds.
Suggested exact match targets:
hair growth serum hair growth accelerator scalp serum postpartum hair loss scalp treatment ordinary hair growth serum hair loss serum thinning hair treatment
EVO0005 · B07SG6S4VV
Promote Activator
LISTING FIX BEFORE SCALING PPC
🚨
Do not scale PPC on Promote until Bullet 1 is rewritten. Spending more money to send 1,125+ monthly visitors to a listing that converts at 3.2% is burning budget. At 15% conv, the same traffic = 169 units/mo instead of 36. Fix the listing first — then PPC amplifies a working machine.
HIGH
After listing fix: launch exact match on "hair growth serum" + "scalp serum for hair growth" — Promote has the most sessions but needs to earn them back by converting. These are the two highest-volume, format-exact terms. CPC $2.00 and $1.81 respectively.
MED
PPC on "hair volumizer for fine hair" + "hair treatment for dry damaged hair" — Promote-specific angles: Baobab hydration and length/strength. 639 vol, 33.3% ABA and 2,474 vol, 31.2% ABA. Low competition, specific buyer intent. Budget $3–5/day each.
Post-listing-fix targets:
hair growth serum hair growth accelerator scalp serum for hair growth hair volumizer for fine hair hair treatment for dry damaged hair hair growth oil for women
EVO0009 · B07SJ8K9HS
Prevent Activator
IMMEDIATE — 0 sessions, 0 units
🚨
Prevent had 15 sessions and 0 units in April. This product has no organic rank signal on any keyword. Zero revenue means zero organic velocity. PPC is the only path to visibility. First: verify the listing is not suppressed or stranded on Amazon. If active — launch PPC immediately at $15–20/day.
HIGH
Immediate: exact match on "scalp treatment" (10K vol, 22.9% ABA) + "dry scalp treatment" (9K vol, 31.7% ABA) — these are the two highest-ABA terms that match Prevent's specific positioning. "Dry scalp" is in the Prevent title. $1.45 CPC each. Start at $10/day combined.
HIGH
PPC on "rosemary oil for hair growth" (131K vol, 47.6% ABA) — this is already in the Prevent title and the ingredient is in the formula. $1.36 CPC. This is Prevent's highest-volume, most formula-relevant term. Run at $5/day to build ranking history.
MED
PPC on "hair regrowth for men" + "hair loss treatments for men" — Prevent's "men with family history of thinning" angle is unique. 2,568 vol each, 15–17% ABA, 0 title density = easy wins. $2.54–2.57 CPC each. Budget $3/day each.
Immediate launch targets:
scalp treatment dry scalp treatment rosemary oil for hair growth scalp serum hair regrowth for men hair loss treatments for men hair follicle treatment
🍃
Shampoos — PPC Strategy (EVO0002, 0006, 0010, 0014, 0016) — Shampoos compete in a higher-volume, higher-competition category than activators. Key terms: "hair growth shampoo" (27K vol, 15% ABA), "thickening shampoo" (6K, 22.3%), "sulfate free shampoo" (broad). Travel sizes should target "travel size shampoo" (12K vol) and TSA-specific terms at lower CPC.
EVO0002 / 0006 / 0010
Full-Size Shampoos — Reverse, Promote, Prevent
BUILD TRAFFIC
HIGH
Exact match on "hair growth shampoo" (27K vol, 15% ABA, $2.19 CPC) — core category term for all three shampoos. Promote leads with Baobab angle; Reverse leads with keratin/thinning. Run separate ad groups per product with copy specific to each formula benefit.
HIGH
Exact match on "shampoo for thinning hair" + "thickening shampoo" — both Reverse-specific high-intent terms. Lower competition than "hair growth shampoo" with strong buyer intent signals.
MED
Prevent shampoo: target "scalp treatment shampoo" + "anti-aging shampoo" + "sensitive scalp shampoo" — niche terms with low competition that match Prevent's antioxidant/scalp-soothe positioning exactly.
MED
Promote shampoo: target "lengthening shampoo" + "baobab shampoo" + "hair growth shampoo for women" — leverage the 2024 People.com award angle in Sponsored Brand headline copy.
Targets across shampoo line:
hair growth shampoo shampoo for thinning hair thickening shampoo sulfate free shampoo for hair growth rosemary oil shampoo anti aging shampoo scalp treatment shampoo
EVO0014 / 0016
Travel Size Shampoos — Reverse, Promote
TRIAL DRIVER
HIGH
Travel sizes as trial-entry PPC play — Lower price point ($X vs full size) reduces friction for new buyers. Target "travel size shampoo" (12K vol), "TSA approved shampoo", "trial size shampoo", "mini shampoo". Travel sizes convert well on gifting terms — test "stocking stuffer hair" seasonally.
MED
Cross-sell PPC: show travel size to people who search "hair growth shampoo" — as a lower-barrier entry point to the line. If travel size buyer re-purchases full size, LTV justifies higher TACoS on initial conversion.
💚
Conditioners — PPC Strategy (EVO0003, 0007, 0011, 0015, 0017) — Conditioners are typically discovered as part of a system purchase. PPC strategy should lean into "system" keywords and cross-sell with shampoo.
EVO0003 / 0007 / 0011
Full-Size Conditioners — Reverse, Promote, Prevent
SYSTEM SELL
HIGH
Target "hair growth conditioner" + "conditioner for thinning hair" + "thickening conditioner" — these mirror the shampoo terms at lower competition. Buyers searching these are already problem-aware.
HIGH
Sponsored Display retargeting: show conditioner to buyers of Reverse/Promote shampoo — the system message (use with shampoo + activator for best results) should be the creative angle. ACOS is higher for conditioners standalone but LTV justifies it.
MED
Promote Conditioner: target "deep conditioning hair treatment" + "baobab conditioner" — unique formula differentiation terms with low competition.
🫙
Hair Masks — PPC Strategy (EVO0004, 0008, 0018, 0019) — Masks have a clear category keyword set. "Deep conditioning hair mask" is the primary term. Travel sizes position well for trial + gifting.
EVO0004 / 0008
Full-Size Hair Masks — Reverse, Promote
BUILD CATEGORY PRESENCE
HIGH
Exact match: "deep conditioning hair mask" + "hair mask for hair growth" + "protein hair mask" — all three appear in current listing bullets. These are the highest-intent terms in the mask category for évolis' buyer persona (damage + thinning concern).
MED
Promote Mask: "baobab hair mask" + "hair mask for dry damaged hair" — Baobab differentiation with Promote-specific terms. Low competition on "baobab hair mask".
MED
Reverse Mask: "collagen hair mask" + "keratin hair mask" — Reverse Mask contains both collagen and keratin — own those terms in PPC.
Dry Shampoo — PPC Strategy (EVO0012) — Mass market category dominated by Batiste at $8.97. évolis must own its premium niche: FGF5-supporting botanicals, non-comedogenic, scalp health focus — angles that differentiate from pure styling plays.
EVO0012 · B08BGCRKTV
Style + Treat Dry Shampoo
OWN THE NICHE
HIGH
Exact match: "dry shampoo for dark hair" + "dry shampoo for thinning hair" + "non comedogenic dry shampoo" — these are the three most defensible niches. No-residue on dark hair and scalp-safe/non-comedogenic are claims mass brands can't easily make.
MED
"Scalp health dry shampoo" + "natural dry shampoo" + "dry shampoo spray" — connect dry shampoo positioning to the broader évolis scalp health brand. CPC is lower than activator category ($0.80–1.20 estimated).
LOW
Broad on "dry shampoo" (high volume category) at low bid as brand awareness play. Not expected to convert at high rate due to price vs mass competitors — but builds search ranking history.
Search Terms — Last Full Month
Pulled live from the Ad Search Terms sheet · up to 25 terms per panel, or fewer if fewer qualify
🏆 Top Performing
ACOS < 40% · sorted by sales
TermSalesACOS
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🔥 Wasted Spend
No sales · sorted by spend
TermSpendClicks
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💡 Opportunities
High conv, underinvested
TermCVRSpend
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⚡ CPC Rising
Biggest jump vs prior month
TermPriorCurrent
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AI PPC Insights
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Organic
Keyword rank tracking · Fastest path to page 1 · Search Query Performance · Tier 1 / 2 / 3 strategy
⚠️
Organic rank is near-zero across all non-brand keywords. All 59 tracked keywords show rank >306 except "evolis" (brand term, #4). The brand is 100% dependent on PPC for non-brand traffic — meaning any pause in spend collapses visibility entirely. Building organic rank velocity is the most important long-term growth lever in the catalog.
SUMMARY
This Week
B0CQSXSHZT holds rank 306 across all high-volume hair mask and growth keywords — the ASIN isn't indexed or is buried. B07SG6S4VV ranks #1 for the branded term "evolis." No rank movement is visible yet without a historical baseline.
✓ WIN
  • B07SG6S4VV holds rank #1 for "evolis" with strong conversion potential
  • EVO0014 and EVO0015 convert at 46.97% and 57.14% respectively
  • EVO0001 drives $1,399.71 in revenue on 141 sessions at 20.57% conversion
⚡ ACTION
  • Launch exact match PPC on "hair growth accelerator" (293 comps, 51.3% ABA)
  • Launch "postpartum hair loss" exact match (661 comps, 25% ABA)
  • Activate Prevent PPC on "scalp treatment" + "dry scalp treatment" — 0 sessions, all upside
  • Add "scalp serum" to Prevent title — backend only today, needs title placement
💡 OPPORTUNITY
  • "hair growth serum" — 71,798 vol, B0CQSXSHZT sits at rank 306, needs an indexing push
  • "hair mask for dry damaged hair and growth" — high-value long tail, not yet targeted
  • Upload Seller Central SQP data to replace Cerebro estimates
Fastest Path to Page 1 — Activators
1
hair growth accelerator
20,925 vol · 51.3% ABA · 293 competing · $1.60 CPC
Only 293 competing ASINs for 20K+ volume — product IS an activator, maximum relevance. Est. 60–90 days with sustained exact match PPC.
Fastest Win
2
postpartum hair loss
1,084 vol · 25% ABA · 661 competing · $2.25 CPC
Already in Bullet 1. Low competing count, high buyer intent — loyal reorderers with outsized LTV impact. Est. 45–60 days.
High Conviction
3
hair loss serum
1,002 vol · 21% ABA · 3,000 competing · $1.94 CPC
Direct product format match, not yet in listing title — adding it improves ranking signal immediately. Est. 90 days.
Quick Win
4
scalp serum for hair growth
2,909 vol · 23% ABA · 4,000 competing · $1.81 CPC
Long-tail intent-exact match, already in backend keywords. Adding to Bullet 3 would improve index.
Scalp Niche
5
dry scalp treatment
9,034 vol · 31.7% ABA · Prevent-specific
Already in Prevent's title. Prevent has zero organic rank — any PPC spend here builds ranking the listing already owns by name.
Dry Scalp
01
Core High-Intent
All PPC targets · Primary title & bullet placement
KeywordVol/moOrganic RankABA Conv%CompetingAction
hair growth131,492>30624.0%>40,000PPC broad — long-term target
rosemary oil for hair growth131,425>30647.6%>4,000✅ In formula — PPC exact match
hair growth serum71,798>30621.0%>5,000✅ Primary target — title + PPC
keratin hair treatment43,011>30627.0%>6,000✅ In title — PPC support
hair growth accelerator20,92551.3%293⚡ LOW comp, HIGH ABA — priority now
ordinary hair growth serum29,52182.3%521⚡ Competitor halo — priority PPC
scalp serum14,567>30623.5%>5,000✅ PPC + title (Prevent)
scalp oil15,715>30629.0%>20,000✅ Strong buying signal — PPC
scalp treatment10,266>30622.9%>10,000✅ Backend + Prevent PPC
hair thickening products for women9,036>30621.1%>4,000PPC secondary
hair loss treatments for women9,031>30611.4%>6,000PPC test
hair serum for hair growth8,012>30617.0%>6,000Backend + PPC
activator7,940>30663.7%>4,000✅ 45 title density — winnable
postpartum hair loss1,08425.0%661⚡ 661 comps — quick win exact match
hair loss serum1,00221.0%>3,000Direct product format match
scalp serum for hair growth2,909>30623.0%>4,000Long-tail — backend + PPC
scalp massager hair growth23,650>30615.7%>2,000Backend + PPC secondary
hair oils for hair growth15,755>30624.7%>20,000Adjacent format — backend
hair growth products5,787>30625.4%>30,000Category browse — backend
hair serum34,835>30620.1%>10,000PPC + backend
02
Opportunity Keywords
High ABA · Winnable · Bullets 3–5 & backend
KeywordVol/moOrganic RankABA Conv%CompetingNotes
postpartum hair loss1,08425.0%661🎯 Priority — 661 comps, high intent
dry scalp treatment9,034>30631.7%🎯 Prevent exact match
thinning hair treatment46550.0%>9,000🎯 Highest conv share in set
hair growth treatment90344.4%>10,000🎯 High ABA — PPC test
hair growth oil spray607>30628.6%>2,000🎯 High click share (65.3%)
hair volumizer for fine hair639>30633.3%🎯 Promote angle — fine hair
hair treatment for dry damaged hair2,474>30631.2%🎯 Prevent angle — dry/damaged
oil for hair growth2,568>30620.3%445🎯 445 competing — winnable
hair growth oil for women1,934>30622.9%>9,0000 title density
hair regrowth for men2,568>30617.4%>5,000Male audience — Prevent angle
03
Reach / Long-Term
Track only · No PPC spend yet · 12–24 month organic targets
KeywordVol/moConv%Strategic Notes
batana oil for hair growth70,56532.5%Trending ingredient — >1K comps. Aspirational organic target.
hair skin and nails vitamins96,81631.5%Cross-category supplement buyers — backend only
hair growth supplements45,91716.8%Supplement category — different purchase intent
lilyeve hair growth serum26,66275.0%Dominant competitor brand halo — very high conv, 377 comps
spartan root activator shampoo29,53661.6%Competitor with "activator" in name — halo opportunity
wild growth hair oil33,26470.3%Competitor brand halo — very high conv but specific intent
hair growth shampoo27,36115.0%Wrong format but high volume — brand awareness PPC
serum34,82019.8%40K competing — extremely broad, index value only
hair conditioner33,22424.3%Wrong format — brand discovery only
📊 Search Query Performance data is not yet uploaded for évolis. The table below shows keyword tracking data from Cerebro. Upload SQP data from Seller Central (Brand Analytics > Search Query Performance) to see brand click share and purchase share by query, which is more actionable than Cerebro vol alone.
Current Keyword Tracking — Activators Cerebro · April 2026
Search QueryVol/moBrand Share (Clicks)Brand Share (Purchases)Organic RankSignal
evolis~200HighHigh#4Brand term — owned
hair growth131,492~0%~0%>306⚡ Long-term target — 40K competing
rosemary oil for hair growth131,425~0%~0%>306✅ In formula — PPC priority
hair growth serum71,798~0%~0%>306✅ Primary PPC target
hair growth accelerator20,925~0%~0%⚡ 293 comps — fastest path
ordinary hair growth serum29,521~0%~0%⚡ 82.3% ABA — competitor halo
scalp serum14,567~0%~0%>306✅ PPC + title (Prevent)
postpartum hair loss1,084~0%~0%⚡ 661 comps — quick win
Upload Seller Central SQP export to replace "~0%" cells with actual brand click and purchase share data.
⚡ ACTION
  • Add "hair growth shampoo" to Reverse + Promote shampoo titles — currently missing from both. Highest-volume shampoo keyword.
💡 OPPORTUNITY
  • Promote Shampoo: build Sponsored Brand campaign featuring the People.com 2024 Lengthening Award in headline copy
  • Prevent Shampoo: target "anti-aging shampoo" + "scalp treatment shampoo" — unique niche terms with low competition
Fastest Path to Page 1 — Shampoos
1
shampoo for thinning hair
In title · ~8K vol est · Reverse Shampoo exact match
Already in Reverse Shampoo title and copy. Consistent PPC + title placement builds velocity. Estimated page 1: 90 days.
Best Fit
2
sulfate free shampoo for hair growth
In copy · low comp niche · All 3 shampoos
Long-tail with clean label differentiation. In copy across Reverse, Promote, Prevent. Low competition niche term — winnable with moderate PPC spend.
Quick Win
3
lengthening shampoo
Promote-specific · People.com 2024 award
Unique to Promote — the award makes it defensible. Low competition term. Build with PPC + Sponsored Brand headline featuring award.
Award Angle
01
Core Targets
KeywordVol/moOrganic RankABA Conv%CompetingAction
hair growth shampoo27,361>30615.0%>10,000✅ Core — PPC + title
shampoo for thinning hair~8,000>306✅ In Reverse title — PPC
thickening shampoo6,071>30622.3%>3,000✅ Reverse angle — PPC
sulfate free shampoo~15,000>306✅ In all shampoo titles — build
hair loss shampoo6,090>30621.6%>8,000PPC test — Reverse/Prevent
rosemary oil shampoo~10,000>306✅ In formula — PPC
⚡ ACTION
  • ⚠ EVO0011 title has typo "Conditiner" — fix immediately before any PPC spend on this ASIN
  • Launch PPC on "hair growth conditioner" + "conditioner for thinning hair" as Reverse Conditioner core terms
💡 OPPORTUNITY
  • Promote Conditioner: Sponsored Brand with People.com award headline — "Voted Best Lengthening Conditioner 2024"
Fastest Path to Page 1 — Conditioners
1
conditioner for thinning hair
In copy · Reverse Conditioner · low comp niche
Hair growth conditioner niche has lower competition than shampoo. Buyers purchasing conditioner for thinning are already in the hair loss funnel.
System Sell
2
deep conditioning hair treatment
Promote-specific · In title
In the Promote Conditioner title. Baobab-powered deep conditioning is differentiated from competitors. Low competition on this specific term.
Promote Win
01
Core Targets
KeywordVol/moOrganic RankABA Conv%Action
hair growth conditioner~12,000>306✅ Core — all conditioners
conditioner for thinning hair~5,000>306✅ Reverse — in title
thickening conditioner~4,000>306✅ Reverse angle
sulfate free conditioner~8,000>306✅ All conditioners
deep conditioning hair treatment~3,000>306✅ Promote — in title
hair loss conditioner~2,000>306PPC test
⚡ ACTION
  • ⚠ Promote Mask (EVO0008) title missing "EVOLIS" prefix — fix for brand consistency before PPC spend
  • Launch PPC on "deep conditioning hair mask" + "hair mask for hair growth" as core terms for both masks
💡 OPPORTUNITY
  • Reverse Mask: unique angle on "collagen hair mask" — in INCI, low competition, defensible claim. Add to title if character limit allows.
Fastest Path to Page 1 — Hair Masks
1
deep conditioning hair mask
In both mask titles · clear category term
Primary category term — in both Reverse and Promote mask titles. Consistent PPC builds ranking. Collagen + keratin angles differentiate from basic masks.
Best Fit
2
hair mask for hair growth
Intent-exact · low competition niche
Buyers combining "hair mask" + "hair growth" are in the hair loss treatment funnel — exact audience. Lower competition than generic "hair mask".
Niche Win
3
collagen hair mask
Reverse-specific · collagen in formula
Collagen is in the Reverse Mask INCI — this is a legitimate, defensible claim. Meaningful volume with lower competition than "deep conditioning hair mask".
Formula Win
01
Core Targets
KeywordVol/moOrganic RankABA Conv%Action
deep conditioning hair mask~15,000>306✅ Core — both masks
hair mask for hair growth~5,000>306✅ In copy — PPC
protein hair mask~8,000>306✅ In Bullet 3 both masks
collagen hair mask~4,000>306✅ Reverse only — in INCI
hydrating hair mask~6,000>306✅ In both mask titles
hair mask for dry damaged hair~3,000>306✅ In copy — backend + PPC
⚡ ACTION
  • Own "dry shampoo for dark hair" — residue-free claim is genuine, low competition, and differentiates from mass brands. Launch exact match.
  • Add "dry shampoo for thinning hair" to listing copy explicitly — évolis has a genuine claim (FGF5 botanicals, scalp health) that no mass brand can make
💡 OPPORTUNITY
  • Consider "non comedogenic dry shampoo" as a Sponsored Brand headline — unique, defensible, and likely uncontested by any current competitor
Fastest Path to Page 1 — Dry Shampoo
1
dry shampoo for dark hair
In backend keywords · In title claim ("no chalk on dark hair")
Specific niche that mass brands like Batiste have negative reviews for. évolis' residue-free formula is a genuine differentiator. Low competition.
Niche Own
2
dry shampoo for thinning hair
évolis-unique angle · Bullet 2 copy
No mass brand markets to this specific audience. évolis' FGF5-supporting botanicals make this a defensible claim. Cross-sell moment with activator buyers.
Scalp Angle
3
non comedogenic dry shampoo
In Bullet 4 · Unique claim · Formula-defensible
Almost no competitor explicitly markets non-comedogenic dry shampoo. Very low competition — could own it with minimal PPC spend.
Clean Niche
01
Core Targets
KeywordVol/moOrganic RankABA Conv%Action
dry shampoo~200,000>306Broad — brand awareness only, high comp
dry shampoo for dark hair~8,000>306✅ Niche win — in backend + claim in copy
dry shampoo for women~15,000>306✅ In backend — PPC
dry shampoo spray~10,000>306✅ Product format — PPC
volumizing hair products~5,000>306✅ In title — build
texture powder~3,000>306✅ In title + backend
root lifter hair products~2,000>306✅ In backend — PPC